Wunderman Thompson India Launches ‘Solaroof’ Campaign For Tata Power

The campaign is in line with the company’s #DoGreen commitment and offers its customers sustainable green energy options

Tata Power has rolled out its ‘Solaroof’ campaign targeting both residential and commercial customers to accelerate India’s transition to green energy. Solarof, created by Wunderman Thompson India, is a 360° campaign. The commercial projects sunroofs as an ‘extra earning member’ of the family or a ‘profit partner’ for the companies. The campaign is deeply rooted in understanding the amount of savings on monthly electricity bills from using solar energy on the roof. The savings on electricity bills give the customers more disposable income, which is like having an extra earning member or a new profit partner for homes or businesses.

For Tista Sen, Regional Creative Director, Wunderman Thompson South Asia, solar power has the dual role of contributing to the environment while helping to save on electricity bills. “We’re talking to ordinary people who see this as an opportunity to become brand ambassadors for a green planet and become conscious citizens of the future,” she added.

Tata Power is a leader when it comes to transforming India’s energy landscape towards clean and green energy, emphasizes Samarth Shrivastava, senior VP and executive business director, Wunderman Thompson Mumbai. “The Solarof campaign is certainly a milestone in that journey. By going solar, you not only save precious resources, but at the same time save up to 50% on electricity bills. We hope this dual incentive will pave the way for easy solar adoption for our end customer,” he explained.

Tata Power is currently the market leader in the rooftop solar segment with a presence in 150 districts and more than 700 MW of rooftop solar across the country. This campaign strengthens their leadership position in category creation and is a step forward towards achieving their larger business goal of carbon neutrality in the near future.

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