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Animoca Brands Eyes U.S. Listing Amid Friendlier Crypto Climate

Anna Dovzhenko by Anna Dovzhenko
May 13, 2025
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  • Animoca Brands is preparing for a U.S. public listing to expand its reach.
  • Supportive U.S. policies are creating a favorable environment for Web3 firms.
  • The move could set a precedent for NFT and gaming companies to enter mainstream finance.

Animoca Brands, a well-known name in blockchain gaming and non-fungible tokens (NFTs), is preparing for a significant step: a public listing in the United States. This move comes at a time when the U.S. regulatory environment is becoming more favorable for digital asset firms, particularly under the current administration.

Why Animoca Wants to Go Public in the U.S.

The company, currently based in Hong Kong and valued at roughly $6 billion, has been eyeing U.S. capital markets for some time. Animoca sees this as an opportunity to tap into deeper liquidity and broader investor interest, especially among funds and institutions that may not yet be deeply exposed to the Web3 space.

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One of the key reasons behind this strategy is the changing regulatory tone in the U.S. The Trump administration has been showing more openness toward crypto and Web3 companies, especially those focused on innovation and digital ownership. For Animoca, this is the perfect window to make a move.

A Background on Animoca’s Rise

Animoca Brands has built a strong reputation in the crypto world by investing in and building digital ecosystems centred around ownership, gaming, and NFTs. Its portfolio includes major Web3 projects such as The Sandbox, REVV Motorsport, and partnerships with major entertainment brands.

The company didn’t just ride the NFT wave—it helped create it. In 2021 and 2022, as interest in NFTs exploded, Animoca was at the center of it, funding innovative startups and launching its own projects. Its strategy focuses on digital property rights, something it sees as essential to the future of gaming and online experiences.

What a U.S. Listing Means for Web3

If successful, Animoca’s public listing in the U.S. could pave the way for other blockchain companies to do the same. It would also signal to regulators and investors alike that Web3 isn’t a passing trend—it’s a new frontier of the digital economy.

Listing in the U.S. would provide Animoca with several advantages. First, it opens access to institutional investors who typically avoid private or overseas investments. Second, it would give the company more visibility in mainstream financial media and analysts’ reports. And third, it would help legitimize the Web3 sector as a whole.

Challenges Ahead

Of course, going public in the U.S. isn’t easy. Animoca will have to meet strict financial disclosure and corporate governance standards. It will also need to clearly define how it navigates the complex and sometimes uncertain regulatory landscape for NFTs and tokens.

Still, the potential rewards are significant. A successful listing would provide the capital needed to expand further, fund new ventures, and accelerate Web3 adoption on a global scale.

Looking to the Future

Animoca Brands is betting that its next chapter will be written on Wall Street. If it pulls this off, it could become a model for other Web3 innovators seeking legitimacy and growth in the world’s largest capital market.

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